As less and less people are watching TV over the last couple of years, I was challenged to create an upcoming TV channel to draw young people from the ages of 18-30 back into watching TV. My thought process going into creating this brand, was to create a connection between the audience and the channel, and add a sense of interest, for the audience wanting to know and find out more about the channel. Through the channel name and tagline, I was able to achieve this, as well as the visual language behind the brand, making the brand have a sense of the unknown, and that there's more to see. Looking at existing TV channels, not many pushed the limit of the look and feel behind the brand, which was my main focus when creating this channel. I didn't want it to feel like a channel that was already out there, to combat this, I thought heavily into typography, symbols, imagery style, and colour scheme, further discussed in my brand guidelines.
