I really enjoyed working on this live brief set by Design Studio to create a new visual identity for Trivago. In this brief we were asked to rebrand Trivago based on the idea of ‘Search Savvy, Feel Super’. Research was a heavy inspiration for my design process, I noticed there was a gap in the market when it came to Trivago’s audience. Young adults (18-25) seemed to be using other travel apps rather than Trivago. This became the target audience I wanted to direct the rebrand to.
Research into Trivago’s origin led me to Germany’s national symbol: Eagles, this later played a part in creating my concept ‘movement in air’ which I carried through in my design process. The core idea of ‘movement in air’ is the flow of how things move in time and around us. This became visually represented through the feathers of an Eagle, flow of wind, and the daily cycle in time/weather.
Research into Trivago’s origin led me to Germany’s national symbol: Eagles, this later played a part in creating my concept ‘movement in air’ which I carried through in my design process. The core idea of ‘movement in air’ is the flow of how things move in time and around us. This became visually represented through the feathers of an Eagle, flow of wind, and the daily cycle in time/weather.
BRAND Guidelines
